Businesses have several various communication channels to obtain a prospect or client, whether it’s over the phone or email. Prospects, however, generally screen phone calls from unknown numbers. Your best bet instead in this case would be to use the email as a means of prospecting.
You might wonder right now how to get prospects or clients using email. It is indeed difficult to compose an email with a conversation that will stand out and captivate them. Learn more to know how to create an outstanding email conversation.
Keep Your Subject Line Brief and Catchy
Never write a lengthy sentence on the email subject line. Indicate a few important details that will convince prospects to open your email.
Your Email Body Must Not Exceed 100 Words
Since your audience does not have any idea about you, keep your email message short but meaningful and straight to the point. They are not going to spend enough time reading it anyway. Keep in mind that you have only less than 10 seconds to capture their attention.
Use Empathy to Your Advantage
It is extremely important to get to know your audience when prospecting. Acknowledge the fact that they are busy and then proceed right away to the sole purpose of your email.