How to Set a Realistic Asking Price Before Selling Your Business (2026)
Setting a realistic asking price is the single most critical decision you’ll make when selling your business, yet most owners dramatically overestimate what buyers will pay. Professional business valuations typically range from $2,000 to $25,000 depending on your company’s size and complexity, with small businesses under $1 million in revenue often paying $3,000 to $7,000 for a credible assessment.
The valuation investment serves a dual purpose. First, it gives you a defensible number grounded in financial reality rather than emotional attachment or wishful thinking. Second, it arms you with the documentation serious …